Branding
Sub Heading
CREATING YOUR BRAND
Developing your brand is a process, one that takes enthusiasm, creativity and logic. Think of me as part of your branding team, someone to guide you, to brainstorm with and to work alongside you on your branding journey (and it is a journey, make no mistake)
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Pain point
Summary of a challenge or pain point your ideal customer faces and which prevents them from achieving a desired outcome.
Pain point
Summary of a challenge or pain point your ideal customer faces and which prevents them from achieving a desired outcome.
Pain point
Summary of a challenge or pain point your ideal customer faces and which prevents them from achieving a desired outcome.
IT DOESN’T HAVE TO BE THAT WAY!
What if I said…
I had this exact problem!
Explain how you understand your ideal customer’s frustrations because you were there once too. Create empathy by showing that you understand their pain, and then create authority by explaining how you overcame this pain, and that you intend to share how you did it.
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Meet your coach
I’m going to help you solve your problem/achieve your goal.
A short bio about you. Keep it snappy and focused only on points that show why you are the best person to present this program.
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“A powerful sentence from the testimonial below you can pull out to grab attention.”
The full testimonial text. Keep these short. If your client/customer has written war and peace, edit down to the most powerful elements such as quality of the product/program, support provided, aha moments, and results achieved. Combined, these points show the value your program provides.
Name Surname
What you get
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Brand Strategy
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Logo Design
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Social Media Templates
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HOW WE BUILD YOUR BRAND…
Its all about teamwork…
Here’s how it works: I set you a little homework. Send you away to create some Pinterest boards and pull together some images and words that you’ve found that represent the direction you want to go in with your brand. Then we’ll go through them together and have a good chat through what we’re going to do. We’ll work through these designs until we create on something that you love.
Step one
KNOW YOUR AUDIENCE
- You can’t be everything to everyone, so don’t try. Eclectic rock ‘n’ roll brides, woodland fairytale couples, super high-end weddings at The Ritz in Paris…work out who you’re talking to and skew your brand towards their tastes.
Step Two
Write your brand positioning statement
- Who you are and what you’re doing is a short, punchy couple of lines. We can rope in a copywriter to help us, but this mission statement sits at the top of your brand and guides everything we do.
Step three
Nail your logo and tagline
- Often the fun bits of branding, but the bits that take the longest to develop; even though, when done right, they look like they just popped into existence!
Step Four
Work out your tone of voice
- How do you want to sound? Professional, friendly, dynamic? All of the above? We need to work that out before we write any copy for your site. SEO plays a part here.
Step Five
Build a Brand message
- …and elevate it. Who are you, what are you offering and why should people care? If you don’t know the answers to these questions, your potential customers won’t either.
Step Six
Create your Brand Guide
- We put together a guide that helps with all your marketing decisions, from colours and fonts. All your marketing messages will have a uniform and professional feel.
“A powerful sentence from the testimonial below you can pull out to grab attention.”
The full testimonial text. Keep these short. If your client/customer has written war and peace, edit down to the most powerful elements such as quality of the product/program, support provided, aha moments, and results achieved. Combined, these points show the value your program provides.
Name Surname
Achieve these results
When you complete this program this is what you can expect to achieve
1
You will be able to…
- A short statement that refers back to the pain points you outlined at the top of this page and confirms that once this program is complete, those pain points will be a distant memory.
2
You will be able to…
- A short statement that refers back to the pain points you outlined at the top of this page and confirms that once this program is complete, those pain points will be a distant memory.
3
You will be able to…
- A short statement that refers back to the pain points you outlined at the top of this page and confirms that once this program is complete, those pain points will be a distant memory.
4
You will be able to…
- A short statement that refers back to the pain points you outlined at the top of this page and confirms that once this program is complete, those pain points will be a distant memory.
5
You will be able to…
- A short statement that refers back to the pain points you outlined at the top of this page and confirms that once this program is complete, those pain points will be a distant memory.
6
You will be able to…
- A short statement that refers back to the pain points you outlined at the top of this page and confirms that once this program is complete, those pain points will be a distant memory.
Have questions?
I have answers
When will I get access to this program?
Be clear and concise in your answers. Focus on the positive and be honest about what you can deliver. Do not use large blocks of text as they are tiring to read. If you have a lot of information to get across, break into short paragraphs and consider using sub-headings to guide the reader.
How is the content delivered?
Be clear and concise in your answers. Focus on the positive and be honest about what you can deliver. Do not use large blocks of text as they are tiring to read. If you have a lot of information to get across, break into short paragraphs and consider using sub-headings to guide the reader.
Can I pay in installments?
Be clear and concise in your answers. Focus on the positive and be honest about what you can deliver. Do not use large blocks of text as they are tiring to read. If you have a lot of information to get across, break into short paragraphs and consider using sub-headings to guide the reader.
Do you offer a money back guarantee?
Be clear and concise in your answers. Focus on the positive and be honest about what you can deliver. Do not use large blocks of text as they are tiring to read. If you have a lot of information to get across, break into short paragraphs and consider using sub-headings to guide the reader.
What if I need support?
Be clear and concise in your answers. Focus on the positive and be honest about what you can deliver. Do not use large blocks of text as they are tiring to read. If you have a lot of information to get across, break into short paragraphs and consider using sub-headings to guide the reader.